[Google search Eben Design]
From the website:
Values and Ethics Statement:
"As a creative services agency, we work with companies and organizations during periods of growth and transition that can put their leadership, teamwork and vision to the test. We understand the importance of clearly defined values and ethics in helping clients Brand Well, especially in times of change.
Eben Design creates and nurtures brands that support the well-being of people and the planet. We have found that the best way to uphold our own value system is to embrace clients who approach business from a similar perspective.
Core Values
Core Values
Expression
The desire and ability to express ourselves is one of life’s most magnificent gifts. We honor this desire and nurture it in ourselves and in others as a path toward self-discovery, growth and understanding.
Authenticity
We believe that living in alignment with one’s core self results in the confidence of others, freedom of spirit and personal well-being.
Connectedness
There’s a reason you can’t beat positive word-of-mouth advertising. Now more than ever, people are seeking authentic connections. We seek and encourage connectedness, both inside and outside of Eben Design.
Trust
Trust is the cornerstone of a successful creative relationship. It is the only way to achieve the level of openness and collaboration needed to develop and recognize the best solutions.
Respect
Trust and respect are like the chicken and the egg. You’ll never know which came first in a relationship, but if you don’t have one, you don’t have the other.
Synergy
Congruent values + Shared goals + Supportive culture = Inspired ideas
Ethics
We Are Honest
Honesty is more than a matter of fact. Especially in the creative world, it needs to apply to opinions as well. It is important to offer and accept personal viewpoints in an open and constructive manner.
We Are Supportive
Simply put, we’re here for our clients. We take the long view when it comes to relationships. One of the most rewarding aspects of what we do is the timelessness of the connections we make.
We Are Advocates
It is our duty to put our clients’ best interests above our own. This is really the foundation of ethical business, not to mention relationships of trust.
We Are Sustainable
We actively support and apply practices that contribute to the long-term health of our clients, our community and our planet.
We Are Compassionate
By seeing those we work with as people first, then clients, consumers or competitors, we are driven to work for the good of society. We create and promote positive messages that help our clients achieve success by inspiring and respecting their audience."
Blog:
Twitter:
About Eben.
I like this site. Values, capabilities, projects, and people. They do a great job of setting expectations. I like the "consultation request form" that asks contacts to reveal a budget range. Not sure a prospect would want to reveal this, might be a barrier to that initial conversation, would make for an interesting A/B test.
I like the clear design. The consistent branding. The non-gratuitous use of flash for flash sake. The site feels full without feeling like "too much". And while values statements often feel forced, Eben's fells humble and authentic. Overall a well done presentation.
From a marketing standpoint the positioning is as a "Change Agency" which seems to be their way of packaging a marcom agency focused on branding. Portfolio strength is identity and web work.
Blog:
Having a blog allows for additional interaction with how Eben Design thinks about things. Plus I feel it's smart marketing, as it channels additional traffic into it's website. (Best to cast a wide net after all.) I like that the blog design is consistent with the site yet it's own presentation. And that individual post authors are identified. The "voice" feels a little impersonal given all the contributors, but that may be just because the blog is relatively new. It's a effort to get these communications channels going and maintain them over time. This is a good start however.
Twitter:
I am much impressed with the interaction on the Eben twitter stream. Also the sharing and highlighting of work (but without it feeling heavily promotional).
Facebook:
Not much going on.
Site note: Eben design also created the website for Ad Mark which I was unimpressed with in an earlier review. I won't hold that entirely against Eben. But it is a reminder that not every client-agency relationship produces a great solution.
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