(Google search for all things Publicis)
From the website:
"A French company in Seattle? Mon Dieu! With a 200 person staff, Publicis in the West is a full service advertising agency in the cultural epicenter of the Pacific Northwest. Our expertise runs the gamut of traditional advertising, audience anthropology, social media strategy, digital direct, experiential retail, CRM and business analytics. We are multi-disciplined and idea-centric.
Our focus is crystal clear: to ignite, guide and create cultural currency for our clients' brands. We don't do this alone - we drive together with our clients to discover the smartest and most creative solutions available.
Contagious ideas are not just our intellectual capital; they're our lifeblood. Our mission is to spur interaction rather than just spread information. We're passionate about creating engagement solutions first and the most effective media pathways second.
We assemble multi-disciplined brand teams around each project: creative, account, planning, media and digital are at the core of our approach. We source our collective creative firepower to solve the business problem at hand by generating solutions so contagious the brand becomes - interactive - in the truest sense of the word - we strive to get the right audience participating in the narrative of our brands."
My Take:
Website Strengths:
Simple intro. Clean site navigation. Pretty without being tricky. 4 distinct areas: who runs the place, the mission, what the creative product looks like, and who we do things for. Good writing not complicated by brandspeak™. And great work!
Selling idea: "We are multi-discipline experts who'd been around other big important agencies and are very creative as evidenced by this work we're showing you that we've done for these well known companies."
Weaknesses:
Having the site stripped down is nice, but there's no "drill down" capability to learn more about how they think or who they are. (This is how some firms seem to use a blog.) The personality of the agency peeks out only in the writing on the site. And while the writing is solid, it isn't very revealing. Finally, like with most agencies, the selling idea isn't really all that unique. (Swap out the name and see for yourself.)
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