[Google search for HL2]
From the website:
"HL2 is a creative agency that celebrates the challenge as much as the success. And every challenge is unique, so we fully engage our clients to find new ways of telling stories that move: people, products, mountains. We know that good ideas come from anywhere, and we seek them out wherever they live. Our collaborative culture thrives on a common sense of integrity and humor; equal parts magic and metrics, creative and carnival."
My Take:
Website Strengths:
Cool innovative interface. Nice link into their facebook fanpage (where the real action is). Got a kick out of watching the Fatburger contest video.
Weaknesses:
Nothing fresh on the site. Aged creative, aged case studies (and too few of them). Aged ideas of how to sell an ad agency. All about "we" not about "you". Is it possible this was designed as a recruiting tool? Common to nearly every agency it's not clear what their point of difference is.
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