
[Quick Google search for all things Wongdoody]
From their site:
Mission:
“The uniting principle behind WONGDOODY is something we call "The Democracy of Good Ideas™." It's the notion that all ideas should be source-blind — the notion that every individual can be the author of a great idea. An idea that can redefine a market, put competitors on their heels or reach a customer on a deeper, more resounding level. We've built a team that is able to generate thoughts across the marketing spectrum. We share, we question, we challenge, we encourage and we support one another. We don't simply work together. We make each other's work better — our clients' work better. And, for us, it doesn't get any better than that.”
What We Do:
"We offer capabilities in advertising, connection planning, brand strategy, design, interactive, and public relations. That hardly makes us different from other agencies out there. But unlike the giant agency networks, we offer those services under one roof, and on one P&L, with people from different disciplines sitting next to each other, sharing ideas instead fighting over revenue. And unlike smaller agencies that consider a bunch of banners to be interactive expertise, or re-title an art director as a designer as they chase the industry trends, we built our interdisciplinary offering around the expertise of veterans from leading companies in their respective fields.
We believe this comprehensive, interdisciplinary approach is the right thing to do. And we have unique resources to achieve it. Call us heretics, but if you want to create compelling marketing platforms that go beyond advertising, you need people with experience from outside advertising. That’s why we’ve assembled a team of professionals with unparalleled experience and credentials in a variety of different fields and put them together under one roof with no mandate and no incentive other than to collaborate, challenge each other, and deliver results for our clients.”
Website: http://www.wongdoody.com/
twitter: @wongdoody http://twitter.com/wongdoody
facebook: I heart wongdoody http://www.facebook.com/group.php?gid=2214829999
Number of employees:
Annual Revenue: $92,000,000 (2008)
My Take
Website Strengths:
Nice entrance graphic implies some innovation. Great work in the portfolio. Case studies presented well. Overall writing is consistent. Capabilities described reasonably well and significantly detailed. Bios are brief and conventional. Emphasis is on client list to convey legitimacy.
Weaknesses:
First take: Disjointed and designed by committee. Second take: Yep, the content and quality of the site does not match the quality of the work presented. After the promise of the entrance it shifts to a pretty conventional look. But with confusing navigation.
Overall emphasis of the site is on "we" not on "you". Size seems to be the point of difference they want to communicate.
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