(Google search for all things Phinney Bischoff)
From their website:
About Us
"We work with clients in highly competitive markets to help them develop breakthrough ideas through an inclusive, transparent creative process. This is where a lot of it happens. Four floors and 5,500 square feet of collaborative thinking space that’s home to 20 brand design phenoms and one dog. Along with the wonder dog and the wunderkinds, we’ve also got fedoras, sombreros, fezzes, bowlers, a ten-gallon and other assorted thinking caps. You could say the house is the spiritual home of our creative mojo and a symbol of our collaborative spirit. That’s why we’ve got a parking spot reserved for you in front."
Our Practice
"Great strategy is creative. And great creative is strategic. One without the other is like having one sock. That’s why we’re an independent, multidisciplinary brand design firm focused on bringing together the best talent to develop the best ideas. We’ve been at this for a long time, but you know what still makes both our socks go up and down? Red-hot strategy brought to life through world-beating creative."
We’ve thrown out the old model.
"Here’s the typical client+agency engagement.
1. The client briefs the agency on a question or challenge facing the company.
2. The agency goes away—to an exclusive, magical location—for several weeks. The agency returns for the big reveal, and presents 3 preordained directions.
3. The agency silently hopes the client likes one of them, because most of the schedule and budget are now gone.
4. The client silently wonders why the agency wasted so much energy on so few concepts and hungers for the ideas they didn’t get to see. They might even second-guess their decision to hire the agency.
This industry standard is broken. So we’ve developed an entirely different approach.
The PBDH model.
Great ideas in brand design start with inviting clients directly into the process. Ultimately, a transparent, more-inclusive approach creates better work. Here’s why:
* While we’re extraordinarily quick studies, we’ll never know as much about your business as you do. That’s why we’d love to brainstorm with you. Your participation in brainstorms enriches our thinking. And better thinking fuels better concepts.
* Big reveals are a dangerous addiction. Unveiling ideas the client has never seen before gives agencies a rush. Part of that rush comes from how dangerous it is—you’ll either be thrilled or disappointed. But the biggest risk in a big-reveal approach is time and expense. Our approach replaces potentially wasteful leaps of faith with collaborative “small reveals.” We show more ideas, and earlier in the process. This saves time and resources, getting you to market faster.
* All the reasons for having a more-inclusive approach are about enriching the brand design process. And all the reasons for not having the client involved are about an agency’s ego or insecurities. So, your big brain is welcome here anytime."
The Blog
My Take
Selling idea: They're a design firm that's been around a long time and they work "transparently" and collaboratively with their clients. Does it come through? I think it does. Does it sell me? If the work's good it does.
Website Strengths:
Portfolio, process, people all are easy to find and navigate. The writing is solid. It's very easy to drill to more information if you want it. More examples if you want them. And the navigation and linkages back and forth within the site and over to the blog feel natural.
Blog Strengths:
Integral to the site and to presenting the depth of thinking they have. Each participating blogger furthers the picture of who Phinney/Bischoff is. Great job. (Disclosure: I've taken a class with Devin Liddell)
Weaknesses:
Don't see any.
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