A "blogress" report

It started last year as an idea for focusing my attention on what advertising agencies and design firms are doing – for themselves – in the online space.

The simple question this site tries to get at: Of those that develop and manage the brands of others, who manages their own brands well? And how do they do it?

I decided this site should take a look at everyone: traditional, digital, large, small, freelance professionals, and occasionally an 'amateur".

I focus on what I like, but I don't pretend I like everything.

23 companies fell into my year one schedule. I've identified 48 companies for year two. (In addition to following and re-reviewing the companies I've already reviewed.)

Going forword

I have a few changes planned for year two. First a renaming, and a graphic redesign (but I'm taking my time with it). I'm also planning more posts on branding issues relevant to this industry. Specifically, more posts that look into into the role of Social Media and Social Networks into developing a creative service brand. And since the creative service industry has a wealth of thought leaders I'm also planning to make a point of directing you to other discussions.

I hope you're enjoying this so far. Your advice and comments are always appreciated.