I'm a firm believer in the power of the shared idea. They don't help another person as much as they help us explore our own thinking. I'm adding a monthly feature to this blog. A few ideas plucked from around the net that may end up playing a role in how you run or promote your creative services business. Please tell me which ideas you found most useful. Or which you thought sucked.
Over at Larry Asher's School of Visual Concepts OLD blog this little gem can be found from Feb 2006: RFP faux pas: How to take your design or ad firm out of the running. How does your firm respond to RFPs? Does your firm participate in RFPs?
Perhaps if you don't, you've been reading "Win without pitching".
Over at Blair Enns' "Win without pitching" there are four articles I'd like to share with you: First, an article about aligning compensation to goals in order to actually achieve the results you were trying for: Business Development Compensation.
Second the Business Development Scorecard. Is your firm doing what it wants to be doing? Successful new positioning shows up in business development before it shows up anywhere else.
Third Ten Tests of Your Positioning Ten questions to ask yourself to see if you are indeed the organization you think (or at least say) you are.
And Finally, but perhaps most importantly: A Call to Arms: Twelve Proclamations of a Win Without Pitching Agency The 2007 manifesto that has apparently not seen by very many. For this blog I've been looking at a lot of sites and from many of the firms I've reviewed (and many of the ones that haven't appeared yet) I've seen: Fuzzy points of difference, Presentations of work instead of conversations of value, Product parity, Brand speak™ instead of human speak, and hired hands rather than hired heads.
Until next month
DF
No comments:
Post a Comment