Belyea Graphic Design (Seattle)

(Google search for Belyea Design)

from the website:

What we do:

Fast-Forward Thinking
"Belyea is a strategic design firm specializing in branding, marketing and communication programs. We are a focused team of thinkers, writers, designers and artists. Our work is a combination of intelligence, creativity and experience, designed to achieve results."

Collaboration
"Teamwork and inclusion are at the core of our work. At the beginning of a project, we engage you and your team in Discovery Sessions to get to the heart of each challenge. As we proceed through the concept and development phases you are involved as a collaborator. This ensures that our messaging and design solutions are truly visionary and authentic."

Smart Programs
"Belyea delivers smart, proactive branding, marketing and communication programs. Typically we build multi-pronged campaigns, for print and the web, that are complex and time critical. Our involvement begins with theme development and extends through the execution of deliverables."

Our approach

STRATEGY
"We start by listening, researching and auditing. The collected information is analyzed and combined with intelligence and insight to produce a compelling brand-based strategy."

MESSAGING
"The creative work begins with development of a verbal and visual language. Elements are chosen for their authenticity and ability to speak to the needs and desires of the target audience."

DESIGN
"In the final phase, we combine brand elements and key messaging with outstanding design. The result is a distinctive and memorable program formulated to produce meaningful results."

Branding:

Formation: New Organization, New Product
"Differentiation is key to making a new organization or product stand out in an overly saturated marketplace. From its inception, your brand should radiate authenticity and energy. As your brand architect, Belyea uses creativity and vision to build a solid brand platform. Every program is assembled with the strategy and tools for your continued growth."

Evolution: The Next Step in Growth
"Established brands must evolve in order to keep pace with changing markets, technology and customers. To be leading and innovative, your brand needs to make incremental changes regularly. Belyea has the expertise to advance your brand in a meaningful and productive direction, without alienating or losing core customers."

Extension: Building on the Experience
"Proven brands have the opportunity to direct brand equity toward the creation of an extended line. For this important step in perpetuating growth, it is necessary to define your brand’s boundaries and evaluate the strength of your existing platform. Belyea guides you through this process, designing a program that capitalizes on your existing brand equity while extending into new territory."



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My Take:

Website Strengths:
Clean design. Lots of content. Quite able to "drill down" to more layers of content. Not too complex to navigate. Liked the staff bios. Unified voice throughout the site. Solid work!

Differentiation seems to be collaborative liner process and their apparent design expression. (Not unusual for a design firm. Hire them to get work done that looks like the other work they do.)

Weaknesses:
Swap out the logo/name with some other design firm and process and product offerings might be just as believable. Thinking and design processes not really expressed (perhaps they are in the articles I couldn't access.)