[Google search for all things Heckler Associates]
From website:
"Heckler Associates offers no superimposed styles in our development of effective and insightful business branding. Every situation demands its own unique solution. Working on Starbucks brand marketing projects today is quite different than when we developed their start-up naming strategy and initial business branding in the early 70s. Corporate branding and re-branding each offer unique sets of challenges as well. Whether a major account or a single project, Heckler Associates’ creative design keenly targets results within the context of brand building strategy.
With deep experience in integrated marketing, advertising and design services, we have achieved great impact for clients such as Starbucks Coffee, Panera Bread, New Balance Athletic Shoes, Teragren Bamboo, K2 Skis, JanSport Products, Rainier Beer, GNA, Cinnabon, Redhook Brewery, Keystone Resort and Sage Fly Rods. Our greatest reward is long associations with clients; on average, it's 14 years.
We are proud to have contributed to Starbucks success across a large body of work, beginning with the Starbucks identity and first generation of Starbucks store designs, and ongoing in new Starbucks product names, Starbucks package design, and brand messaging guidance."
My Take
Website Strengths:
Great design work! Strong portfolio. Easy navigation. Good writing and story telling. Fantastic case studies. (this should be a case study on case studies for design work) Emphasis is on the work and the relationships with past clients. Point of differentiation is what we've done for particular clients past.
Weaknesses:
Strength in advertising not particularly present on site. Some presentation of process but still largely about "we" not "you". Is a potential client purchasing the agencies past or it's future?
(Disclosure: I did some freelancing for Heckler back in the 80's and have long been impressed with their work.)
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