(Google Search Copacino + Fujikado)
From the website:
"Welcome to Copacino+Fujikado. Our address in Seattle is 101 Yesler Way, but we actually work at the corner of Logic and Magic. It’s a place where expansive strategic thinking combines with energetic and persuasive marketing communications. The result: Campaigns that inform, inspire and deliver remarkable results. Curious? Get to know our team. Then see how we apply sophisticated Research and Media skills for maximum efficiency and ROI."
Principals: Jim Copacino, Betti Fujikado
Founded: January, 1998
Employees: 32
Services: Brand Consulting, Consumer Research, Strategic Planning, Creative, Print/Broadcast/Digital Production, Media Planning /Buying
C+F/R+D:
Data, Insights, Results
"Brands appeal to different people in different ways.
People buy products and services.
Tim O’Mara leads a sophisticated practice called C+F/R+D that identifies your best prospects and determines the functional and emotional role a brand can play in their lives. C+F/R+D analyzes markets using tools such as Claritas IExpress, PRIZM NE, MRI and Radian6. We also plan and manage qualitative and quantitative research projects. We’ve even pioneered a method of using the Myers-Briggs Type Indicator® to model brand personality.
It’s smart science that yields highly useful insights into consumer behavior—insights that inform smarter campaigns and tighter marketing plans."
My Take
The Website:
The best agency website I've seen in a long time. Well written. Personable. The technology of the site wasn't really necessary to tell the story, but helped support the message of being competitive in that area.
Lots to digest, a clear personality, very expandable. True to the expression of "logic + magic". Selling personality of the shop almost as much as anything else.
Weaknesses:
"Campaigns that inform, inspire and deliver remarkable results." The site shows only the clients, the work and the awards. Nothing significant about the results. And it took me a while to figure the navigation. (I missed about a third of the content until I sorted it out.)
(Disclosure: I've taken a class from Betty Fujikado and been a long time fan of Jim Copacino.)
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